About Sparkssup>

Sparks Worldwide LLC helps multinational corporations bloom by analyzing data and forecasting global trends, then translating all of it into improved, patentable products/programs and relevant business solutions.

ࠠ Incorporated in the Commonwealth of Massachusetts, Sparks⠴rack record includes 17 patent disclosures and 7 U.S. patent filings for aircraft, retail, financial services, and gaming businesses, to name a few. 

ࠠOur experience includes strategic and tactical innovation for more than 50 companies in 207 countries ─ as large as Walmart, as small as a private high school. 

ࠠ We've also directed, managed, and pitched for more than a dozen advertising, interactive, and integrated agencies. 

ࠠ Click here to see examples of our work.

Babs Ryan, President

Babs Ryan has successfully boomeranged from senior leadership roles in Fortune 100 companies (GE Capital division head of new product development and market research, Citibank UK head of business development), chief marketing officer at Kawasaki UK, and top directorships in blue chip advertising agencies to entrepreneur and business owner.ࠂabs⠥xperience...

~ Traveled in 85 countries

~ 20 years international business experience

ࠠࠠࠠ11 years working abroad

ࠠࠠࠠdual U.S./U.K. citizen (European Union right to work)

~ Inventor with 17 patent disclosures, 7 patents filings involving aircraft, loyalty programs, financial products, privacy, gaming, retail, home improvement, and more

~ PwC (PricewaterhouseCoopers LLP) Customer Impact Director for omni-channel (Practice Leader), customer experience design, retail, payments, financial services, tech, telecom/mobile, digital, automotive, luxury, healthcare, gaming, sustainability, social

~ GE Capital division head of product development and market research, exceeding net income target by 75%

~ Citibank P&L leader & head of business development, heading all consumer personal loans, liability products, and insurance products in the U.K.礯ubling revenue in 1 year

~ Promoted to Citibank Mortgage UK to reverse mortgage crisis

~ Chief marketing officer, Kawasaki UK

~ Diners UK head of marketing for all consumer and corporate acquisition and retention and VP of product development

~ For American Express, led all direct marketing agency activity for Membership Rewards, the Blue Card, and Small Business

~ 10 years integrated agency experience

ࠠࠠࠠ70% new business win ratio

~ Managing director, Waring & LaRosa Direct (sold to Y&R)

~ Author of the business book AmericaⳠCorporate Brain Drain, which forecast the crumbling of big banks

~ Accomplished keynote speaker

~ Six Sigma Certified

~ Mentor for women entrepreneurs in Jordan through Thunderbird SEEDS

~ Big Sister mentor for Big Brothers Big Sisters of New York City

~ Other achievements:ࠁlpine ski racing (EISCL 1st place all woman 2009/10, CMSC 1st plat A women 2008/09), Taekwondo (black belt), SCUBA PADI certified, founder and former president of the Chicago Motorcycle Meetup (180 members)

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Text Box: Copyright 頲003-2015 Sparks Worldwide LLC 

Sparks President Babs Ryan

exceeds 150mph (250kph) on a Kawasaki Ninja 900

on the Grand Prix circuit at Salzburgring, Austria



What people are saying

about Babs Ryan


ァbs produced one of the

very few success stories in a tough economic environment.伯span>


Jeff Goodwin,

Citibank UK Ltd.

Head of Financial Services Division


ァbs is probably the most creative,

widely experienced marketer at GECS.伯span>

Mukund Sheorey

GE Capital

General Manager, Consumer Direct Lending &

SVP, Risk, Collections, and Information Management, and Customer Relationship Marketing


㔨e idea guru.

SheⳠgot a unique and engaging way

of telling a story to

analyze and present the facts缯span>

she makes ideas come alive. 

Babs understands business and businesspeople.伯span>

Gail Galuppo

Western Union

Global Chief Marketing Officer

㏵r Top 100 ideas catalogue was conceptualized, created, visualized by Babs.

㓨e is a creator and innovator in a true sense 砩nternal genius coupled with loads of research, keeping track of new trends, traveling different countries, meeting different people and most of all having an open mind.

Never before met someone as practical, committed, a perfectionist & never say die!伯span>

Sharmila Martis

Head, Voice of Customer

Standard Chartered Bank

ァbs is a ᣡn-do⠷oman.伯span>

Jeff Bell

Ford Motor Company瓰ain

Managing Director


ァbs Ryan is a giving person and

a genuine Thought Leader.

If you are looking for innovation

and want to move from a transaction

to true customer ቮteraction,⠼/span>

then I would turn to Babs Ryan.䠼/span>

Rob Peters

Director - Business Development

Banking & Cards Practice

Capgemini Financial Services USA


ァbs found the spark of inspiration

in developing business strategies

for top corporations ranging

from cars to telecommunications,

from diamonds to toys. 

She also shepherded a range of innovations to the

U.S. Patent & Trademark Office.䠼/span>

 Working Woman magazine

㌥aders and Achievers Who Make a Difference伯span>


㗨en your business needs a dose of strategic creativity, there's no one better to turn to than Babs Ryan.

While in the CRM Program Development group at Sears, we engaged Babs to help us solve many business challenges. She quickly immerses herself, performs a thorough audit of the landscape and delivers both mainstream and out-of-the-box ideas to tackle the business challenge and more importantly, differentiate your company.

Babs⠷ork never failed to surprise or delight. She's a fascinating "thinkubator" who delivers creative solutions every time.伯span>

Gary Van Prooyen

Sr. Director, Global Brand & Creative

Motorola Solutions


ァbs has a unique blend of strategic thinking and practical experience that helps her clients succeed.

She is unmatched in her ability in quickly generating innovative solutions to unmet consumer needs. She identifies key market trends on a global scale, and aligns them to profitable products and services that deliver value to the target customer.䠼/span>

Matt Bixler

VP, Client Solutions & Product Management



㉤ea-guru is a perfect description for Babs. She has a passion for diving into an area, learning it inside and out and then presenting out-of-the-box revenue-generating ideas that can help a business leap forward.

Babs' ideas stretch your brain and get you even more excited for the future.䠼/span>

Donna Rossi

VP, Global Customer Experience Management

Western Union


ァbs is a dynamic, inspiring pro-marketer with a real nose for a trend in consumer behaviour. She's full of ideas and real-world business application for the insights she spots.

Not afraid to challenge and be controversial, her work is thought provoking and presents a clear call to action. She has deep, cross-market consumer understanding which she uses to great effect to drive her progressive thinking.䠼/span>

Liz Evenden

Innovation Consultant and Trainer

?What If!