Sparks uncovered that retail shoppers love secrets.

Sparks recommended Private Pricing for the reissue of 16 million JCPenney private label credit cards. Only cardholders would know how to decipher coded member-only prices on hang tags, rack toppers, and in catalogs.

The new wax seal cards with the insiderperksTM program increased growing assets of $4 billion to $8.2 billion credit volume, and achieving 38% credit penetration . The net income goal was exceeded by 225%.

JCPenney Private Pricing

card carrier with card in mini wax-sealed envelope




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