When Standard Chartered Bank sponsored The Amazing Race Asia (TARA) TV series, Sparks was asked to design banking products and game challenges for the racing competitors. Sparks concepts included:

 a competition for customers to create a TV commercial about an amazing SCB product to be aired during TARA throughout Asia

 online voting for the best customer-made commercial

 auditioning at video booths in SCB branches to become a competitor in the next TARA season

 Amazing Rates branch promotion

 a new Amazing Savings account complete with deposit stamps from around the world

 a revamped credit card product

 ATM receipt retailer joint promotion

 plus a series of challenges to be used on TARA showcasing SCB branches in Asia

Amazing Race Asia




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